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The Business Podcast Editor

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Why your podcast isn't getting you clients (and how to fix it)

Hey Podcaster! You're putting out great podcast content every week. Your audio is clean, your topics are solid, and your guests are impressive. But here's the hard truth: downloads don't equal dollars. If your podcast isn't bringing in clients, it's missing one critical ingredient: a strategic call to action. Most podcasters make the mistake of treating their show like a broadcast instead of a business tool. They wrap up episodes with a generic "follow me on Instagram" or "check out my...

Happy Wednesday Reader!!! If you’ve ever stared at your download stats and wondered if anyone cares, or if you felt the sting of silence, this episode is for you. In episode 79 of Not Your Mom’s Sales podcast, “Keep Showing Up: The Mental Game of Podcasting” I get into the heart about what happens behind the scenes for every podcaster. From dealing with rejection and doubts to celebrating the wins that come from just not giving up. At the end of the day, I need you to remember this: Silence...

Happy Monday Reader!!! Have you ever felt that slow burn of frustration after releasing an episode, checking your stats, and not seeing the growth you hoped for? I get it cause I’ve been on both sides of the mic, showing up consistently but wondering when it will finally pay off.Most podcasters work hard, but growth often feels lopsided or stagnant. In episode 75 of Not Your Mom's Sales Podcast, “How to Grow Your Podcast Consistently Every Episode,” I break down the steps that make every show...

Reader!!! You know I’m all about helping podcasters work smarter, not harder. So when I met Adam Peters, a retired Army vet turned automation wizard, I knew I had to bring him on the show. In Episode 55 of Not Your Mom’s Sales Podcast, Adam breaks down exactly how he uses AI tools like ChatGPT, Make.com, and Airtable to run his podcast and business, without hiring a team. But here’s the best part: He’s not a tech guy. No coding background. No Silicon Valley fairy dust. Just real workflows...

Reader!! We both know the real moment of truth isn’t halfway through your podcast...It’s right at the beginning. Listeners are making snap decisions in the first 15 seconds.Are you pulling them in… or giving them a reason to scroll away? In my latest blog, I’m sharing expert strategies to create a podcast intro that makes people stay.And not just stay—subscribe, follow, and actually look forward to your next episode. ✅ Why your intro matters more than you think.✅ The 5 types of podcast...

Reader!!! Are you overthinking your podcast? If so, you’re not alone. I recorded a quick YouTube Short to remind you why it’s time to stop overanalyzing and start taking action! If you’re a changemaker, your voice has the power to create impact—but only if you use it. Still not sure? Checkout this episode from my podcast, Not Your Mom’s Sales Podcast, “Podcasting for Changemakers,” where I share how you can leverage your podcast to inspire, connect, and grow. Looking for strategies to improve...

We are halfway through the week, Reader!!! Are you pouring your heart and soul into your podcast, but unsure if it's truly hitting the mark? It's time to move beyond just hitting record and publishing. This week's "Not Your Mom's Sales Podcast" is here to guide you through the essential data that will unlock your show's potential. Discover the key metrics that matter and learn how to interpret them to ensure your podcast is on the right track. For example, 100 downloads a month puts you above...

Good day, Reader!!! Happy Wednesday/Independence day eve to you!!! I have been enjoying summer and extra time with my littles. I am sure you know by now that one of the biggest advantages of podcasting is the ability to repurpose content across multiple platforms. This is a great way to save time on content marketing and maximize your reach while keeping your audience engaged in different ways. In this email you will learn effective ways to share your podcast and I have even included prompts...

Reader!!! I am so excited to share with you the launch of my brand new podcast, "Not Your Mom's Podcast". The first episode launches tomorrow and I cannot wait to hear what you think. This podcast has been created with you in mind. You can expect to hear all of the latest marketing and sales trends designed for you to leverage with your podcast. Episodes are released every Friday. I want to hear from you. What is an area you are struggling with when it comes to your podcast? You can follow,...

TGIF Reader!!! Hard to believe it is May already. Summer break begins at the end of this month here in Indiana and it seems like it came here fast. I spoke at Podfest's A.I. & Creator Tools summit last week and we had a lot of fun! Next week I will be speaking to a group of female business owners on better Chat GPT prompts for increasing productivity. When I was putting the presentation together I thought I should just go ahead and send you all the prompts that I will be sharing with them. I...